How to effectively pitch to your homeowners to win projects!


As a general contractor, effectively pitching to homeowners and winning projects requires a deep understanding of the client's needs and perspectives. Homeowners often have limited knowledge of construction and a vague idea of what they want, making it crucial for you to clearly communicate your value and expertise. Addressing the following 6 questions will help you stand out from your competitors and effectively engage with the client

  1. First Call: How to run an effective first call with the client?
  2. Send a professional quote: How to send a detailed and professional quote, respecting the budget and timeline, offering options, providing a digital experience, and being flexible with payment methods?
  3. Quote in-Person Presentation: Why presenting the quote in person can increase your chances of winning the project?
  4. Impress the client: How to impress the client during the first meeting?
  5. Unique Selling Points: How to show why you are unique and the right contractor for the client's project?
  6. Going the Extra Mile: How to go the extra mile to impress and convince the client to sign with you after you have sent the quote?

Let's explore each one of these questions below.

How do I run the first call with the client effectively?

Here are some steps to help you run an effective first call with a client as a general contractor:

  1. Introduction: Start the call by introducing yourself, your company, and your role in the project.
  2. Ask questions: Ask the client about their project, their expectations, and their timeline. Listen attentively and take notes.
  3. Clarify the scope of work: Ensure that you understand the client's requirements and clarify any ambiguities in the scope of work.
  4. Discuss budget: Discuss the client's budget for the project and provide an estimated budget based on your understanding of their requirements.
  5. Review timeline: Review the client's timeline for the project and discuss any potential obstacles or delays.
  6. Address concerns: Address any concerns the client may have and provide reassurance that you are committed to delivering the project to their satisfaction.
  7. Define the next steps: Summarize the main points of the call and discuss the next steps. Confirm the client's contact information and schedule the next call.
  8. Follow-up: Send a follow-up email to the client summarizing the call and confirming any agreed-upon details.

Remember to be professional, friendly, and transparent throughout the call, and to keep the client informed and engaged at all times.

What should I do to send a quote that the customer can understand?

Here are some steps to help you send a detailed and effective quote to a first-time renovator as a general contractor:

  1. Review the scope of work: Review the scope of work and ensure that you clearly understand the client's requirements and expectations.
  2. Calculate costs: Calculate the costs of labor, materials, permits, and any other expenses that will be incurred during the renovation.
  3. Break down the costs: Break down the costs into clear and concise categories, such as labor, materials, and contingency.
  4. Provide an itemized list: Provide an itemized list of the costs, including a detailed description of each item and the unit price.
  5. Offer options: Offer options for materials, finishes, and other items, if applicable. Show the client the costs of each option, so they can make an informed decision.
  6. Include payment schedule: Include a payment schedule, detailing when payments will be due and what they will be used for.
  7. Provide warranty information: Include information about the warranty, including what it covers and for how long.
  8. Use a professional format: Use a professional format for your quote, including your company logo, contact information, and a clear and concise subject line.
  9. Follow up: Follow up with the client after you have sent the quote, to ensure that they have received it and to answer any questions they may have.

Remember to be transparent, concise, and professional in your quote, and to clearly communicate the costs and responsibilities involved in the renovation. This will help to establish trust and confidence with the client, and will increase the chances of securing the project.

Why is it better to present my quote to the client in person?

Presenting a quote in person has several benefits over presenting it in writing or over the phone:

  1. Build trust: Personal interaction helps establish a rapport with the client and makes understanding their needs and preferences easier.
  2. Clarify details: In-person meetings allow for real-time discussions, making it easier to clarify details and answer any questions the client may have.
  3. Demonstrate professionalism: Presenting a quote in person can demonstrate your professionalism, attention to detail, and commitment to the client's project.
  4. Address concerns: By meeting face-to-face, you can address any concerns or objections the client may have and provide them with additional information or reassurance that may be difficult to convey through writing or over the phone.

Close the deal: A personal presentation can make a more lasting impression and increase the chances of closing the deal.

How do I impress the client during the first meeting? 

Here are some tips to help you impress the client during the first meeting before you send your quote as a general contractor:

  1. Research: Research the client and their project before the meeting and come prepared with relevant information and questions.
  2. Professionalism: Dress professionally, be punctual, and be organized. This shows the client that you take their project seriously.
  3. Communication skills: Listen actively to the client's needs and ask clarifying questions. Show that you understand their vision and that you are interested in their project.
  4. Construction expertise: Demonstrate your knowledge and expertise in the field, and provide relevant examples of your previous work.
  5. Problem-solving approach: Show that you have a problem-solving approach and that you are willing to work with the client to find the best solution for their project.
  6. Flexibility: Be flexible and open-minded, and show that you are willing to accommodate the client's requests and changes.
  7. Confidence: Be confident and assertive in your approach, but also be respectful and humble. Show that you are the best candidate for the job, without coming across as arrogant.
  8. Follow-up: End the meeting by asking for the next steps, summarizing the main points of the meeting, and confirming the client's contact information. Follow-up promptly with a quote and any additional information the client may have requested.

Remember to keep the client's needs and expectations in mind and to provide a positive and professional experience during the meeting.

How do I convince the client I am the right contractor for their project? 

 As a general contractor, there are several ways you can show that you are unique and the right contractor for a client's project:

  1. Specialization: Highlight your specific areas of expertise and how they align with the client's project requirements.
  2. Portfolio: Showcase your previous work, including before-and-after photos and testimonials from satisfied clients.
  3. Innovation: Demonstrate your commitment to innovation and how you stay up-to-date with the latest trends and technologies in your field.
  4. Communication: Emphasize your strong communication skills and your commitment to keeping the client informed throughout the project.
  5. Problem-solving: Share examples of challenging projects you have tackled in the past and how you used your problem-solving skills to overcome obstacles.
  6. Customer service: Highlight your commitment to customer service and how you go above and beyond to ensure clients are satisfied with the finished product.
  7. Cost-effectiveness: Show how you offer cost-effective solutions without sacrificing quality or safety.

By highlighting your unique qualities and strengths, you can differentiate yourself from other contractors and demonstrate that you are the right fit for the client's project.

How do I go the extra mile to impress and convince the client to sign with me after I sent my quote?

As a general contractor, here are some ways you can go the extra mile to impress and convince a client to sign with you after sending your quote:

  1. Follow up promptly: Follow up with the client soon after sending the quote to answer any questions they might have and to express your interest in working with them.
  2. Personalize the proposal: Take the time to personalize your proposal, highlighting the specific ways your company can meet their needs and exceed their expectations.
  3. Offer value-added services: Consider offering additional services or bonuses that set you apart from other contractors and show your commitment to the client's success.
  4. Demonstrate expertise: Share your knowledge and experience related to the project, and be prepared to discuss any challenges that might arise and how you plan to address them.
  5. Build trust: Take the time to get to know the client, understand their needs and goals, and build a personal connection with them.
  6. Provide references: Offer references from past clients and be prepared to discuss your track record of delivering high-quality work on time and on budget.
  7. Be professional and polite: Always maintain a professional demeanor and communicate clearly and respectfully, even if the client has concerns or objections.

By following these steps, you can demonstrate your commitment to the client's success and make a strong case for why they should choose you as their general contractor.

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